Put one primary call-to-action above the fold on mobile.
Sample audit
What a free local visibility audit looks like.
This is a realistic example of the report structure: scores, leaks, quick wins, risk flags, and the cleanest next move. No jargon fog. No fake guarantee.
Quick wins
Fix the obvious leaks first.
A useful audit does not hand you twenty disconnected tasks. It identifies the few moves most likely to improve trust and lead flow.
Rewrite the first screen around the customer problem, service area, and proof.
Add a direct email fallback beside the form so leads are not trapped.
Make the Google profile service list match the website service language.
Priority order
The report ends with the next move.
This is the difference between advice and operations. The audit tells you what to do first, why it matters, and what can wait.
Stop the lead leak
Repair the mobile CTA, contact path, and form/email ownership before changing anything cosmetic.
Make local signals line up
Match Google profile categories, service pages, metadata, and service-area language.
Add proof customers can verify
Show reviews, real photos, work examples, speed scores, and a plain-English reason to trust the business.
Risk flags
Stuff that quietly costs leads.
No visible delivery proof or fallback path.
Thin service details and outdated visual trust signals.
Domain, DNS, hosting, analytics, and vendor access are not documented.
Get yours
Send the site or Google profile. I’ll diagnose the cleanest next move.
If the answer is a small fix, I’ll say that. If the foundation needs a rebuild, you’ll know why before spending money.