SOW

Trust that compounds

Turn happy customers into public proof people can verify.

Practical review and reputation systems for local businesses: Google review request flows, testimonial capture, response templates, profile trust signals, and proof customers can verify before they call.

What changes

Clear outcome, not a mystery package.

The work is scoped around the leak: visibility, trust, lead flow, ownership, or operations.

Review request flow

A practical piece of the system customers see or your team owns.

Response templates

A practical piece of the system customers see or your team owns.

Testimonial capture path

A practical piece of the system customers see or your team owns.

Proof placement on website

A practical piece of the system customers see or your team owns.

How it works

Diagnose first. Build second. Verify before calling it done.

01

Capture

Find where happy-customer moments already happen.

02

Request

Create simple review asks and response templates that sound human.

03

Display

Place proof on the profile and website where people make decisions.

What is included

Clear scope. Owned handoff. No agency fog.

Review request flow
Google review response templates
Testimonial capture path
Profile trust-signal cleanup
Proof placement on website

Common symptoms

  • Happy customers are not leaving reviews
  • Reviews are unanswered or inconsistent
  • Testimonials live in texts and emails
  • Competitors look more trusted online

Questions people ask

Plain answers before the sales pitch.

Can you remove bad reviews?

Not unless they violate platform policy. The honest move is response discipline and more real proof.

Will this feel spammy?

No. The system should ask at the right moment, not harass people.

Where do testimonials go?

On service pages, the homepage, and anywhere a buyer needs reassurance before calling.

Prefer email? contact@southernoregonweb.com